A new wave of user experience (UX) design is reshaping healthcare. But unlike traditional UX, this evolution isn't about better visuals or clearer buttons. It's about creating experiences that are essentially invisible—driven not by interaction, but by intent. For...
Healthcare’s Next Revolution: Polyomic Medicine and the End of the “One Size Fits None” era
The landscape of healthcare is on the cusp of a profound transformation. For too long, we’ve long clung to a paradox: we deliver highly complex treatments based on overly simplistic assumptions. . We've largely focused on treating diseases after symptoms manifest,...
40¢ an Hour: The Healthcare Workforce Revolution We Can’t Afford to Ignore
The Healthcare Crisis No One Can Ignore Hospitals are drowning. Nurses are burning out. Costs are skyrocketing. And with aging populations and shrinking workforces, the math is clear: the current system is unsustainable. But what if the solution wasn’t more doctors or...
The Rise of Private Equity in Healthcare: When Profits Eclipse Patient Care
*In 2024, as Steward Health Care teetered on the brink of collapse, patients at its hospitals faced understaffed ERs, unsanitary conditions, and growing uncertainty about whether their local hospitals would even stay open. Meanwhile, CEO Ralph de la Torre enjoyed the...
How AI Will Propel a Deep and Collective Intelligence-Based Approach to Medicine
The integration of artificial intelligence (AI) into healthcare has been a game-changer, setting the stage for unprecedented advancements in diagnosing, treating, and managing diseases. However, the true transformative potential of AI lies in its ability to foster a...
Disrupting the Norm: AI, N-of-1 Clinical Trials, and the Fall of Statistical Significance
The landscape of clinical trials is undergoing a seismic shift. Traditionally, clinical trials have relied heavily on statistical significance to determine the efficacy of treatments across large populations. However, the advent of artificial intelligence (AI) is...
Why Home Health May Fail: Designing the 21st Century Home
The concept of home health is on the rise. In recent years, there's been a transformative shift towards viewing the home not just as a living space but as a central hub for health and wellness. With rapidly aging populations, increasing strain on traditional...
Believe it or Not: Healthcare is less Reliable than…Mountain Climbing
Welcome back to the "Believe it or Not" series on Rubin Reflects, where we delve into the intriguing and often unexpected parallels between healthcare and various facets of our world. Today, we're venturing off the beaten path (quite literally, in a moment) to explore...
Believe it or Not: The Only Industry Less Productive Than Healthcare Might Surprise You
Welcome to the inaugural post of "Rubin Reflects" under our eye-opening theme, "Believe it or Not." In this series, we'll dive into the most astonishing "surprises" in healthcare and medicine, shedding light on the unexpected and the counterintuitive. Today, we tackle...
The Fallacy of Perfection: Why AI and Digital Technology May Never Improve Healthcare
There's no denying the fervor surrounding digital disruption in healthcare. The industry is abuzz with the potential of artificial intelligence (AI), big data, and other digital tools to revolutionize patient care. But are we setting ourselves up for disappointment by...

Dr Rubin Pillay
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